The Cadbury Logo

The Cadbury Logo

The first Cadbury logo was commissioned in 1905 by William Cadbury. The Logo was designed in Paris by Georges Auriol. The Logo was an image of a cocoa tree merged with the company name "Cadbury".

In 1920, The Cadbury Logo became purple. A chocolate bar with a purple wrapper is indexical of Cadbury's chocolate, because the colour purple is Cadbury's iconic colour scheme.

Cadbury first used their scripted logo in 1921. The scripted logo was based on the signature of William Cadbury. However, the logo has been simplified over the years for clarity and simplicity, which are common conventions to create a good logo.

By 1952 the Cadbury logo was used across major brands.

In 1928, the "Glass and a half" symbol was introduced. The symbol was used on television advertisements, and print advertisements, such as on press and posters. The "Glass and a half" symbol is still evident on the company logo to this day.

From my research of the "Cadbury" logo, I have learnt that the colour scheme for "Cadbury" is purple and white and has been since 1920. The "Cadbury" font is based on William Cadbury's signature, and that the company most likely own the font. The demographic of "Cadbury" is a family audience, primarily children, in my opinion.

I like how the logo innovates with modern society, but it still keeps its iconic appearence to stay recognisable. For example, the colour scheme is purple as it has been since the 1920's, but the purple colour in the modern day logo above is deeper and a more intense shade of purple. The logo appears to have spotlights over areas, which suggest the logo emphasises the fame and popularity of the brand.

If I could make any changes to the "Cadbury" logo, I would keep the "Glass and a half" symbol on every product and advertisement. I feel the "Glass and a half" symbol is really important for the company, because it promotes health, especially for children, because milk has a lot of Calcium, which is healthy although chocolate is not. Its very persuasive. Also, the symbol is very nostalgic, because personally when I see that symbol on a "Cadbury's Dairy Milk" chocolate bar I think back to my happy and simpe childhood.