Disney head quarters is situated in Burbank, California. Disney was founded on October 16th, 1923 by Walt Disney and Roy O. Disney. Disney has created some all time classic animations such as “Snow White and the Seven Dwarfs” and “Beauty and the Beast”.
In 1953, the Disney logo was plain and simple as “Walt Disney”; the name of the co-founder. Since then, the iconic Disney castle has been added to the Disney logo above the title of the institution “Walt Disney Pictures”. The present day logo has the words “Walt” and “Disney” removed which leaves the brand name “Disney” under the Disney castle.
The website for Disney “Disney.co.uk” is quite bland and there is lots of promotional advertising such as fancy dress, tv shows on Disney channel, and new Disney movies such as The Jungle Book which will be released in April 2016. There are links which the audience can select on the navigation bar, which can appeal to different target audiences, such as games for children, and the disney store for adults.
Disney is a very well-known brand, and it is one of my favourites, because it is everywhere. There is no getting away from such a big institution. In my opinion, if anyone says they don't like Disney then they are wrong, because Disney has such a wide range of multi-media products including films, tv, games, merchandise, etc. Disney has made a huge impact on my childhood with classic film products including “101 Dalmatians”, “Lady and the Tramp”, and “Lilo and Stitch”; my personal favourite being “101 Dalmatians”. I have a personal connection with this film, because I love the dalmatian breed of dog.
Marvel
Marvel was founded in June 1998. Its head quarters is currently situated in New York City. The most well-known figure of the company is Stan Lee who is the chairman of the institution. Many people know Lee due to his common appearances in his products, mostly films. Marvel create media products across film, animation, and comics.
The Marvel logo has basically stayed the same over the years with slight configurations, such as the use of moving comic pages in the background of the title. The logo has a bright or sometimes deep red background depending on the product. The title “Marvel” is entirely in capitals and is bright white. This allows the brand to stand out and grab the audience's attention from the beginning, and stick a simple and memorable image in the audience's heads.
The website like the logo is very “in your face”. New products are big in the centre of the page to grab the audience's attention. The navigation bar at the top of the page is standard and easy to use, which is vital for its audience. Banners at the bottom of the page allow the brand to advertise its products further.
I am a huge Marvel fan. Primarily of the films, however I also like some of the games, such as “Lego Avengers”. Since I was young I was excited by Marvel films my first being “Spiderman” in 2002. My favourite Marvel product is the film “Avengers Assemble”, released in 2012, because I love the narrative of many superheroes working together to save the world. I believe it promotes a good message.
Cadburys
Cadbury was founded in Birmingham in 1824 by John Cadbury. The Cadbury headquarters can now be found in Uxbridge, London. Back in 2011 Cadbury were making a revenue of £11,346,002,000.
The Cadbury brand has been around for 191 years, so the logo has changed many times over the years, as expected. Between the 1860’s and the 1900’s the logo was the “Cadbury” title in capitals in a variety of forms. During the 1900’s to the 1950’s the logo was developed a lot. At one point the “Cadbury” title was written high up on a wall with a child on a ladder besides the title trying to grab it. Another logo showed the “Cadbury” title written in fine calligraphy featuring the y end in a tree form which could signify the natural ingredients of the products possibly. From 1952 to this present day Cadbury’s logo has been the title of “Cadbury” in a purple swirly font. The brand Cadbury is strongly associated with the colour purple due to its wrapping and the purple logo.
The website for Cadbury is very attention-seeking. The obvious aspects from the website, which are evident in the website below are the big images in comparison to the lack of written communication, the small navigation bar, which include links to social media sites, and the interactive feature “New Recipes”, which allows the audience to create their own desserts using Cadbury products.
I like Cadbury’s chocolate the best, because there is something for everyone, such as chocolate with jelly and marshmallows and other sweets, fruity and nutty bars, and theres always plain dairy milk. I feel Cadbury is a brand that everyone can trust, because they have been around for so long and they are still the second biggest confectionary brand in the world.
Converse
Converse was founded in February 1908 in Malden, Massachusetts by a man called Marquis Mills Converse. The Converse headquarters is situated in Boston, Massachusetts currently.
The converse logo hasn’t altered that much over the years. The brand’s logo consists of a star as the main image with the title alongside the logo. The star is usually in a circle, and it is black or in some cases navy blue. Another form of the logo is evident online where the star shape is cut out of the O in the title “Converse”.
The Converse website has stuck with a black and white colour theme, which is simple and formal. Also, Converse doesn't have an iconic colour, so the black and white is basic and reinforces this. The central images, header, and brand titles towards the bottom of the page promote the brands and advertise Converse’s products and the benefits of online shopping. The word “Customise” in the navigation bar will really excite converse fans, because they can have the products they like with their own touches, creating the feel that the product is truly theirs, when in fact the company still produce them but to their standards. Also in the navigation bar there is a mens, womens, and childrens option, which suggests the brand creates products for a wide audience reaching all ages and genders.
It is evident that there is a lot of competition in the modern world. It is said that there are “Converse” fans and “Vans” fans, but the audience cant be both. Personally I am a Converse fan, because they do footwear in a variety of colours and styles which suit me. However, I also know people who are “Vans” fans who say the same thing. I feel it just depends on your personal taste. Also, I really like the Converse logo, because I like the star shape.
BBC
The BBC was founded on October 18th, 1922 in London by John Reith. The British Broadcasting Corporation is a public service broadcaster, which means that the audience pays a television licence to watch the BBC. The BBC headquarters is in the Broadcasting house in London. However, there is also BBC Cymru which can be found on Roath Lock in Cardiff Bay. The BBC has presented a variety of educational and entertaining programmes, such as “Eastenders”, “Doctor Who”, and “Newsround”.
The BBC didn’t have a logo until 1958. Before the BBC had a logo they used their “Coat of Arms” as official documentation. Since 1958, the BBC have had five different logos. All the logos consist of the title of the brand “BBC” in blocks, however all five logos have different features. First the letters “BBC” were italics. The second logo had slanted blocks, which the “BBC” title were in. The third logo blocks were rounded off. The BBC’s forth logo’s blocks were slanted and had lines of colour underneath them. Lastly, the present logo of the BBC is standard blocks with standard lettering.
The BBC website shows very general content. There is a range of sport, news, weather, and the audience can even select more on the navigation bar or search for something if they cant find what they are looking for. This shows how the brand try to reach out to a wider demographic by posting varied content, so there is something for everyone. The audience can sign in to the BBC website for a more personal and interactive website, which shows there favourite and specialised posts. Also there is “BBC iplayer”, which is an on demand service provided by the BBC, so the audience can catch up on tv programmes they have missed online.
The BBC is one of the most well-known brands in the UK. I really like the BBC more than ITV, because they educate and inform me as well as entertain me. My favourite TV show is “Doctor Who”, which is created by the BBC. I also enjoy watching “Eastenders” from time to time, because they exaggerate real issues and really connect with the audience emotionally at times. The BBC doesn’t only create TV shows I enjoy, but they also created “BBC Bitesize”, which is an educational website for younger people to help them with their studies. I used to use this a lot when I was young and it really helped me. I feel it is a fantastic service to the society.
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