This post I will show you my progress through font design.
My initial idea was to stick with the default of "Myriad Pro". However, this font was too plain and bold, and didn't reflect my company's image at all.
My second design was "Curlz MT Regular", because it is the font I have used for my initials in my logo design. It is very recognisable, but the curly serifs are too complex for a navigation bar, because it could be difficult to read. On a pc, which is what I am designing my web page on, it is quite clear, but slightly illegible, but on a mobile or tablet, I feel it will be to illegible and will not be easy to read, which is definitely not what I intend to create.
My third design was "Pristina Regular". I chose this font, because it had a few creative serifs, but it was also quite clear and legible. It has no resemblance of my company, but it does have a handwritten look to it, which I find quite creative, which could link into my photography. One imperfection is does have, however, is the slightly messy appearance, which in my opinion, looks creative and imaginative, but to others who I have asked it looks untidy and doesn't work well with my ideas.
My final typeface, and the one I have chose to use is called "Papyrus Regular". This is the same font that the word photography is written in on my logo, so it is recognisable. It isn't that bold, but the pattern on the font is still noticeable on a big screen, which is my intention, because it reminds me of ingrowing thorns, not thorns poking out. This represents my photography, in my opinion, because I feel that my photographs allow the viewer too look further/deeper and explore my images, rather than explode on the canvas and show them boldly what my work is about. I believe my work grows on the viewer and that is what this writing represents. This font has no serifs, which makes it clear and easy to read on any screen. it still has the pattern though to show individuality.
To conclude this post, I have decided to use the font "Papyrus Regular", because it is very legible, it stands out, it is different to the norm, and it represents my work and/or company well.
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