This was my final logo about a month ago. After collecting some important feedback from my tutors and my peers, I have decided to make a few important changes.
My peers pointed out the small, thin font of the word "photography" gives the impression that the subject is not as important as the intials, which isnt true, and was not intended. Also, the font is not big enough to see its special features, which i find quite symbolic, in my opinion.
My tutors found that there were too many flowers on the letter "S", it overpowered the letter slightly. Secondly, they felt that the two different fonts for my initials in the logo did not work, because too much attention is drawn by the bold letter "R" and all the flowers on the letter "S" not the actual letter.
I made the decission to work on the whole logo from this feedback. My intention was not to change the logo dramtically, but to adjust the little features slightly to improve the logo.
My Final Logo
This is now my final logo.
I have chose a different font for the letter "R" completely to accompany the letter "S" accordingly. I had to paint on rounded serifs on the letter "R" to follow the same effect from the letter "S". I have removed some of the roses from the letter "S", and added some to the letter "R" so they match and the flows well. I have done the same with the thorns on my intials in the logo for the same reasons.
I have kept the same font for the text "photography", because it has symbolic value, in my opinion, of the viewer sinking into my photographs. I prefer this to the alternative of my photographs grabbing he viewer and inject ing the information to them straight away. I would like people to look at my photographs, and really analyse them to find deeper meanings. I have enlarged the text slightly, and placed it more in the centre of the page so the logo is clear and easy to follow. Also, the tops of the letter "H" and the bottom of the letter "P" reach the same height as the top and bottom of the initials.
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